We want our customers to feel comfortable and empowered. She is a mother, a professional, a partygoer. She is whoever she wants to be.

Ginat Moyal, founder of Hotcrown


In 2013, alongside my former husband Yisgav, I founded HOTCROWN. Based in the vibrant city of Tel Aviv, our brand was born out of a shared passion for jewelry and storytelling. Together, we embarked on a journey to create timeless pieces that not only adorn the body but also carry meaningful narratives.

In 2019, our paths diverged, and I made the decision to continue HOTCROWN solo. Acquiring my former husband's share, I was determined to uphold our brand's vision and legacy, infusing it with renewed energy and dedication.
my passion lies in people, stories, and jewelry. I believe that every piece of jewelry holds a story, whether it's a cherished heirloom passed down through generations or a custom creation crafted for a special occasion. It's this belief that inspires me to create meaningful connections through our designs and collections.

we are hotcrown

Hotcrown creates unique, semi-fine diamond jewelry, which can be worn every day. Designed and made in Tel-Aviv, Israel, Hotcrown is created by women, for women. With a vintage-meets-modern aesthetic, jewelry is responsibly crafted from recycled gold using conflict-free diamonds. Demonstrating an unwavering commitment to quality and innovation, everything is finished to the highest standard — from intricately cut, glittering rings to the smallest stud, thus creating a beautifully distinct and timeless aesthetic. Handcrafted pieces can be customized for an exceptionally personalized finish that reflects the real you.

Signature collections

Discover Hotcrown's Signature Collections of Exquisite Jewelry.

the crown

Our iconic crown collection makes every woman feel like a queen.
A cornerstone of Hotcrown that mirrors our company emblem, this treasured
design symbolizes power, unity and strength. Choose from rings, earrings
and necklaces in 14K or 18K yellow, white or rose gold.


The Tailored line is inspired by the sartorial world: buttonholes, buckles,
seams, reimagined as eye-catching diamond-encrusted jewelry for the


Elegantly designed with striking black and white diamonds, each piece
within this collection is so-called after a chess grandmaster. Make your first
move: stacking ring, or diminutive diamond earring?

22 Hebrew Letters

Keep it personal with our single letters and full name pendant designs,
crafted from 14K yellow, white and rose gold and topped with diamonds.